Corporate sustainability communication is becoming more sophisticated. This does not imply that such communication has become more truthful or more efficient in attaining its goals. What it means is that corporate communicators have become more aware of the dynamics at play when publicly announcing their sustainability ideals and aspirations. Taking a point of departure in a recent campaign from Apple, this blog post provides a glimpse into the strategic concerns, hopes and practices of contemporary corporate communicators. Understanding these concerns, hopes and practices can help us appreciate how communication and sustainability practices are related.
Lars Thøger Christensen
Sustainability claims: In what sense are they performative?
The number of products advertised as “green” or climate neutral has exploded in recent years, according to several newspaper articles. Should we be alarmed? To some extent, yes. In addition to cases of blatant fraud and manipulation, there is reason to be concerned when a plethora of green labels for products – ranging from milk over […]