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Nina Böntgen

Sustainable brands on Black Friday: What do consumers perceive as authentic?

25 November 2021
By Meike Janssen, Nina Böntgen, Sara Derse

The fashion industry has repeatedly come under fire for its negative effects on the environment. With heightened attention towards the climate crisis and scandals highlighting the industry’s social shortcomings (Rana Plaza, 2013), more and more ‘native’ sustainable fashion brands have emerged. However, parallel, we witness a trend towards ever-increasing consumerism. Frequently, Black Friday is seen as […]

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