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Sarah Glozer

Helpful Hypocrisy? The ‘Ironic Turn’ in Corporate Talk About Sustainable Development

February 12, 2020 By Mette Morsing, Sarah Glozer

Do you feel uneasy to think that companies use a humorous tone in their communications about grave challenges such as climate change, pollution and inequality? We suggest the notion of helpful hypocrisy to coin this new ironic turn in recent corporate communications.

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