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Dennis Schoeneborn

The Coronavirus Pandemic and the Consequentiality of Metaphors

April 27, 2020 By Dennis Schoeneborn

Language is a reef of dead metaphors – Guy Deutscher We are in the midst of an unfolding crisis that humanity is struggling to understand. To make sense of the unknown, humans tend to rely on metaphors, analogies, or other rhetorical figures. What do metaphors do? They allow for giving meaning to a (rather unknown) […]

Enjoy the silence? CSR communication & the phenomenon of “Greenhushing”

October 2, 2017 By Dennis Schoeneborn

Why do some companies don’t “talk their walk”?. Especially SMEs face cost barriers to CSR communication. Scandals or reputational crises taught companies to be very careful with their CSR communication. Yet, there are reasons why firms should engage in CSR communication nevertheless… All I ever wantedAll I ever neededIs here in my armsWords are very […]

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