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Dieter Zinnbauer

Dieter Zinnbauer is a Marie-Skłodowska-Curie Research Fellow at the Department of Management, Society and Communication at Copenhagen Business School. He works on issues of corporate political strategy.


Lobbying as if it mattered – an update: The Egypt Climate Summit and the Bleeding Edge of Demanding Corporate Political Responsibility

19 December 2022
By Dieter Zinnbauer

About a year ago, I traced the evolution of expectations about what responsible lobbying should look like. Back then I argued that the climate emergency is driving a substantive re-evaluation of what it means for companies to engage with the political sector in a responsible manner. The most recent COP27 summit provides yet more intriguing evidence of how the climate emergency is driving a deep transformation of what responsible lobbying means. Here are two examples:

Corporate democratic responsibility – messy and difficult, yet urgent and without alternative

31 May 2021
By Dieter Zinnbauer

We live in politically tumultuous times. Authoritarianism is on the rise again across the world. Democratic freedoms have been in decline for 15 years in a row. The share of people living in free societies has shrunk to a meagre 14% of the world population. Meanwhile polarisation and populism, disinformation, mistrust and rising inequality have begun […]

Better than nothing but still “exSASBerating”!

21 January 2021
By Dieter Zinnbauer

BlackRock, the world’s largest asset manager promises to leverage its weight and voting power for more consistent and comprehensive corporate reporting on sustainability. And this includes corporate lobbying.

The Uberization of corporate political action

31 December 2020
By Dieter Zinnbauer

With more than USD 12 billion spent the 2020 US election cycle may well have been the most expensive political campaign in the world so far. Yet in the shadows of this epic political contest another campaign unfolded that in my view provides some really interesting early signals on emerging trends in corporate political activity. Alongside the […]

Lobbying and the virus – three trends to take note of

11 May 2020
By Dieter Zinnbauer

Writing about anything in relation to Covid-19 is rather hopeless. Any attempt to describe current developments has a half-time of 30 minutes. Any attempt to speculate what lies ahead drowns in the flood of near infinite plausible trajectories. And any and every attempt usually ends up with the hammer and nail problem, resulting in the […]

Just Announced: And the World’s Worst Company is …. Really?

3 March 2020
By Dieter Zinnbauer

Why naming a hardly known German company as the world’s most controversial company inadvertently makes a lot of sense.

Business + Purpose = Big Trouble. But Wait, Here is One Surprising Point of Agreement

25 September 2019
By Dieter Zinnbauer

Reactions to the recent statement by the Business Roundtable that recognizes a regard for stakeholders rather than a narrow focus on shareholders as a pillar of corporate purpose have been swift, strong and predictably diverse.

Big fuss about a big policy plan – and why this matters for corporate social responsibility: the Chinese social credit system

18 June 2018
By Dieter Zinnbauer, Hans Krause Hansen

Few statist policy blueprints on matters pretty technical have captured our collective imagination as has the Chinese Social Credit System (SCS). Announced by China’s State Council on June 14, 2014, and building on experimentation with related mechanisms since the early 2000s, it sets out a hugely ambitious effort, officially described to instil societal trust, integrity and cohesion in a highly complex society.

Business and Open Government / Open Data – An Advocacy Role for Business?

24 October 2017
By Dieter Zinnbauer

Big excitement in the corporate world about big data is mirrored by big excitement in the NGO world about open data, the nearly worldwide move towards making data held by governments and the public sector more broadly available and usable. Big data is often described as the new oil, an essential commodity powering the economies of the near future. Quite similarly open data / and open government are celebrated as the new oil to lubricate and fuel democratic participation and accountability.

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