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Dieter Zinnbauer

Dieter Zinnbauer is a Marie-Skłodowska-Curie Research Fellow at the Department of Management, Society and Communication at Copenhagen Business School. He works on issues of corporate political strategy.


Lobbying as if it mattered – an update: The Egypt Climate Summit and the Bleeding Edge of Demanding Corporate Political Responsibility

19 December 2022
By Dieter Zinnbauer

About a year ago, I traced the evolution of expectations about what responsible lobbying should look like. Back then I argued that the climate emergency is driving a substantive re-evaluation of what it means for companies to engage with the political sector in a responsible manner. The most recent COP27 summit provides yet more intriguing evidence of how the climate emergency is driving a deep transformation of what responsible lobbying means. Here are two examples:

Lobbying and the virus – three trends to take note of

11 May 2020
By Dieter Zinnbauer

Writing about anything in relation to Covid-19 is rather hopeless. Any attempt to describe current developments has a half-time of 30 minutes. Any attempt to speculate what lies ahead drowns in the flood of near infinite plausible trajectories. And any and every attempt usually ends up with the hammer and nail problem, resulting in the […]

Just Announced: And the World’s Worst Company is …. Really?

3 March 2020
By Dieter Zinnbauer

Why naming a hardly known German company as the world’s most controversial company inadvertently makes a lot of sense.

Business + Purpose = Big Trouble. But Wait, Here is One Surprising Point of Agreement

25 September 2019
By Dieter Zinnbauer

Reactions to the recent statement by the Business Roundtable that recognizes a regard for stakeholders rather than a narrow focus on shareholders as a pillar of corporate purpose have been swift, strong and predictably diverse.

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